For tradesmen · Meet Sam

The phone rings. Sam picks up. You don't have to.

UK tradesmen lose £2,400–£4,500 a month to calls they can't answer. Sam picks up in two rings — on the ladder, in the loft, at 9pm. Takes the job, books it into your diary, texts you the details. Rings your mobile only when it's the kind of callout you'd want to know about.

Book a 20-min call

On the call: we'll listen to a sample of the calls you've been missing, show you Sam handling them, and you'll get the maths on what those missed calls have actually been costing you. No slide deck.

What changes in the first 30 days

Not features. The five things tradesmen actually lose money on.

What's broken

Phone goes while you're on the job — 60% can't answer it, 34% lose work because of it.

What Sam does

Picks up in two rings, every ring, every day. Takes the job details and books it straight into your diary.

What it means

The work that used to go to the next plumber on Google now goes on your books.

What's broken

Voicemail is a dead net — 80% won't leave a message, they ring the next number on the list.

What Sam does

Answers live instead of bouncing to voicemail. Takes the details properly, every time.

What it means

No more wondering how many missed calls actually wanted to book. They all did.

What's broken

First to answer wins — 78% of jobs go to whoever picks up first, and you're 21× more likely to land it inside 5 minutes.

What Sam does

Picks up before the customer's had time to scroll to the next listing.

What it means

You're the first name on every Google search, not just the cheapest.

What's broken

Sunday night and you're doing quotes, diary, and chasing yesterday's enquiry instead of putting your feet up.

What Sam does

Handles enquiries, quote requests, and booking-in while you're on the tools — and after you've put them down.

What it means

Your evenings stop being for paperwork. 53% of trades say work-life balance is shot — this is why.

What's broken

The 9pm burst pipe is a £500 job. Miss two a week and that's £52,000 a year walking past the van.

What Sam does

Takes after-hours calls. Triages real emergencies from "can it wait till Monday." Rings your mobile only for the ones you've said you'd want.

What it means

Out-of-hours work at 1.5–3× standard rates — without you answering the phone with wet hands at 11pm.

60% of tradespeople say they struggle to answer the phone on the job. 34% have already lost work because of it. — Fix Radio / Voipfone survey

80% of callers sent to voicemail won't leave one. 78% book the first business that picks up. — Hey Rosie · JP Automations

Out-of-hours rates run 1.5–3× standard. Two missed emergencies a week ≈ £52,000 a year. — Checkatrade · SkipCalls

Sam handles your phones

Plain talk. Real callouts. No menu trees.

Sam picks up your number. Talks like a person, not a phone tree. Asks the right questions, books the job, and only puts the £4k ones — the ones that need your eye — through to your mobile.

What Sam handles

Calls, texts and WhatsApp on your existing number. New enquiries from Google, leaflets and word-of-mouth. Quote requests. Emergency callouts at 2am. Existing customers ringing about the job you did last week. Reschedules. The "what time are you coming?" calls. Spam, telesales and PPI — bin.

What Sam asks

What's the job — burst pipe, boiler service, full bathroom? Postcode and access — driveway, parking, key safe? How urgent — today, this week, next month? Materials needed if it's obvious. Customer name, mobile, and how they'd rather you reach them. Rough budget when it matters.

What Sam always passes to you

The £4k jobs that need your eye on the property before a quote. Anything outside the trades you cover. Customers who want to speak to you specifically. Gas-safety, electrical-compliance or structural calls that need a qualified opinion. Anything Sam isn't sure about.

Sam over-asks rather than guesses. Better a call you didn't need than a job booked wrong.

"Every time I phone a tradesperson they are either driving or in the middle of a job and can't speak and ask me to text them the details, to which they then don't respond!"

UK customer · Mumsnet

Integrations

Works with your phone, your van, your way.

Sam answers your existing number — no port-overs, no app for your customers to download. We push jobs into the system you already use, or into a simple shared sheet if you don't use one. A founding tradesman gets their software put at the top of the integration list.

Commusoft Powered Now JobLogic BigChange Klipboard ServiceM8 Tradify Jobber + Google Sheets + yours, on request

Not on a CRM yet? Fine. Sam will drop jobs into a shared Google Sheet or email you the booking — same day, same number. We meet your setup where it is.

Let's do the maths

We won't tell you what you'll save. Tell us your missed-call rate, we'll show you.

What we'll work out together on the call

Average calls per day __
% missed when you're on the tools __
Average value of a booked job £__
Hours a week you spend on admin __

Monthly captured revenue

£__

Evenings & Sundays returned

__ hrs

Net of Sam's cost

£__

UK trades are losing £2,400–£4,500 a month on average to missed calls. Your number is almost certainly different. Let's find it.

What week one actually looks like

No black box. No big-bang go-live.

1

Day 1–2

We listen to how you (or whoever answers your phone now) handle calls. We tune Sam's voice, your trading name, your hours, your service area, and what counts as "urgent enough to ring my mobile."

2

Day 3–4

Sam shadows. She listens to real calls but doesn't speak. You see what she'd have said and tell us where she'd have got it wrong.

3

Day 5–7

Sam takes overflow only — the calls currently rolling to voicemail. Zero risk to what's already working.

4

Week 2+

Sam answers as primary. You take the ones you want to take. One click in the dashboard and she's off, any time, no exit fee.

Founding partner offer

We're taking on ten founding trades.

What you get

  • ·Founder-led setup — your trading name, your area, your hours, tuned to how you'd answer the phone yourself.
  • ·A direct line to James. Not a support queue.
  • ·Your software at the top of the integration list — Jobber, Tradify, whatever you're on.
  • ·Founding pricing, locked in for the life of the account.
  • ·First tradesman covered in your postcode area.

What we ask

A twenty-minute call once a month so we hear what's working and what isn't.

That's it. No contract, no minimum term, no exit fee. First month: if Sam doesn't pay for itself, you walk — no questions, no contract.

Who's behind this

Built by one person, on purpose.

James Stallwood, founder of VoxalFlow

I'm James. I build VoxalFlow on my own, and Sam is hand-tuned for tradesmen — plain talk, real callouts, no menu trees, no robot voice your customers will hang up on. Generic AI phone bots try to sound like a corporate IVR. Sam doesn't.

When you book a call, you talk to me. When Sam goes live, you've got my number. More about VoxalFlow →

The eight real questions

What tradesmen actually ask.

Will my customers know it's AI?
Sam sounds like a person and tells callers up front that she's an assistant, not the tradesman. Anyone who asks for you gets put through — straight away, no menus. Most customers won't think twice; the ones who do, you'll know about because Sam tells you.
What if Sam can't answer something?
She over-asks rather than guesses. Anything she's not sure about — anything that needs you to look at it, anything outside the trades you cover — she escalates. Better a call you didn't need than a job booked wrong.
What happens when I'm too busy to take the callouts she books?
Sam books into your actual diary — same one you check in the morning. If you're full Tuesday, she books Wednesday. If you're full this week, she books next. We set the rules once during setup: how far out you'll go, what hours you'll work, when to stop taking new jobs.
Will it work with my number / Jobber / van?
Yes. Sam answers your existing number — no port-overs, no second phone, no app for your customers. We push jobs into Commusoft, Powered Now, JobLogic, BigChange, Klipboard, ServiceM8, Tradify or Jobber — or a shared Google Sheet if you don't use one yet.
Can I turn her off?
One click in the dashboard, any time, for any reason. No contracts, no offboarding fee. Calls fall back to your existing setup — your number never goes dark.
What about emergencies at 3am?
If you're on call, Sam triages: real emergency or "can it wait till Monday." Real ones — your mobile rings with the address and the problem in one sentence. Anything that can wait, she books for the next slot you have free. You stop answering the phone with wet hands at 11pm just to find a dripping tap.
Is this another monthly bill I'll regret?
First month — if Sam doesn't pay for itself in booked work, you walk. No questions, no contract, no exit fee. After that, month-to-month. We price against what you currently lose to missed calls, not against some made-up "platform" fee.
Why hasn't anyone built this for tradesmen properly before?
Generic AI phone bots are built for offices — "schedule a meeting." They don't know what a callout is, what a postcode means for routing, or how to triage a burst pipe from a dripping tap. Sam is hand-tuned for trades. Plain talk, no corporate IVR voice, no menu trees, no "press 1 for plumbing."

Twenty minutes. Your phone. Sam tuned to your trade.

Stop missing the calls that pay the bills.

We'll listen to a sample of the calls you've been missing, show you Sam handling them, and you'll get the maths on what those missed calls have actually been costing you.

Book a 20-min call

No deck, no sales team. Founder direct.