For UK estate agencies · Meet Avery

The leads you don't know you're losing.

Avery is a real-time voice AI for UK estate agencies — sales, lettings and hybrid. She answers every inbound call, qualifies against your search criteria, books viewings straight into your negotiators' diaries, and follows up for as long as it takes. She doesn't replace your team — she makes sure your team only spends time on leads worth their time.

Book a 20-min walkthrough with James

On the walkthrough: we'll plug your Rightmove / Zoopla feed and one negotiator's diary into a sandbox. You hear Avery answer questions about your real instructions, in your voice, on your stock.

The arithmetic nobody wants to do

The maths of a missed call.

A team doing 200 inbound enquiries a month, converting at 6%, is closing 12 deals. The other 188 leads called outside your hours, hit voicemail, got a callback the next day, or were never followed up after week two.

At an average £4k–£8k sales fee per completion, recovering even six of those leads a year is a £24,000–£48,000 swing. That's before the sales/lettings assistant you didn't have to hire.

47min

Average property-lead response time across the industry. By the time the negotiator rings back, the lead has booked with the second agency they tried.

5min

The response window where conversion is roughly 100× higher. Oldroyd / MIT, 15,000 leads analysed. Every minute past five, the curve falls off a cliff.

0min

Avery's response time. At 3am. On Christmas Eve. The phone rings, she answers, the lead is qualified before your competitor's voicemail beep.

70% of UK agents fail to respond to a valuation enquiry within 24 hours (Rightmove test of 213 letting agencies). A valuation enquiry is a lead literally asking to become a client.

What changes Monday morning

What changes when Avery picks up.

Not features. Operational diffs. Six calls your team currently fumbles, handled the same way every time.

The call

9:47pm Saturday call about 47 Royal York Crescent.

Today

Voicemail.

With Avery

Answered, qualified, viewing booked with Camille for 10am Saturday. CRM updated, SMS confirmation sent. 42 seconds.

The call

Vendor ringing for a valuation while everyone's out on viewings.

Today

Voicemail. They ring two other agencies before you call back.

With Avery

Books the valuation, captures property type, condition and chain position, briefs the valuer with a one-page note.

The call

Buyer enquiring about a joint-agency instruction.

Today

Two days of phone tag between negotiators.

With Avery

She handles the enquiry, pulls the joint-agency notes and viewing instructions from Reapit, books directly.

The call

Caller with no Agreement in Principle wants to view a £1.6M house.

Today

Your negotiator burns a Saturday afternoon.

With Avery

Gently surfaces the AIP question, suggests a mortgage adviser introduction, books the viewing only when properly proceedable.

The call

The lead that came in March and went cold.

Today

Forgotten. Your CRM shows 1.4 follow-ups before it died.

With Avery

Long-tail nurture cadence runs for 6+ months. 74% of leads that transact do so more than six months after first enquiry. She's still there when they're ready.

The call

Valuation enquiry from the Rightmove portal at 7:12am.

Today

Sits in the inbox until 9:30.

With Avery

Vendor's mobile rings within five minutes, instruction conversation started, valuation appointment booked with your lister.

Lead quality, solved

Your agents don't have a lead problem. They have a qualification problem.

Avery hands your agents leads that already have everything an agent needs to ring back warm.

  • ·

    Buy box

    Price, beds, area, must-haves.

  • ·

    Timeline

    Now / 3 months / 12+ months.

  • ·

    Financing status

    Agreement in Principle in hand? Cash? Still shopping mortgage advisers?

  • ·

    Motivation

    Relocating, growing family, downsizing, investor.

  • ·

    Source & full call transcript

    Where the lead came from, what was said, attached to the CRM record.

  • ·

    Viewing booked and confirmed

    Not "they said maybe Saturday." A diary entry. With an SMS confirmation already sent.

Your agents stop complaining about lead quality. The leads were always there. The qualification layer wasn't.

UK compliance

Built for the way UK estate agencies are regulated.

The Estate Agents Act, the Consumer Protection from Unfair Trading Regulations, TPO's Code of Practice, the Equality Act 2010, UK GDPR, PECR. Plenty to get wrong. Avery is built so you don't.

Equality Act 2010 clause

Explicit Equality Act clause baked into Avery's system prompt. She doesn't characterise areas by protected characteristics — race, religion, age, family status, disability. She redirects to objective sources — Rightmove school catchments, council websites, Ofsted.

Steering-language guardrails

Caller asks "is this a good area for [protected characteristic]?" Avery declines and offers fair, objective alternatives — every time, on the record. The guardrail is the same on call one and call ten thousand.

Every call recorded & transcribed

Searchable. Auditable. Exported to your CRM with the lead record. If a TPO complaint ever lands, the conversation is on file in full — not a paraphrase, not a memory.

PECR + UK GDPR disclosure

Call-recording disclosure read at the top of every call, in line with PECR and UK GDPR fair-processing requirements. Plain English, two seconds, every time — and logged for the ICO if you're ever asked.

Material-information primed (CPRs)

Avery handles the agency / sole-agency conversation correctly with vendors enquiring about an instruction. She doesn't mislead by omission — material information (tenure, council tax band, flood risk, lease) is surfaced or escalated, never made up.

One-click escalation

Any question outside Avery's lane goes straight to a human — instantly, no menus, no hold music. We over-escalate by design.

We can walk through the exact system prompt on the call.

Integrations

Works with the CRM you already pay for.

Avery reads from your Rightmove / Zoopla / OnTheMarket feed and writes leads, transcripts and bookings straight into the CRM your negotiators already live in. Don't see yours? Tell us on the walkthrough — we add integrations in the order agencies ask for them.

Reapit Alto by Houseful Jupix Dezrez Street.co.uk expertagent AgentOS + yours, on request

Avery pulls live from your Rightmove, Zoopla and OnTheMarket feeds — not a static list. When your instructions update, her answers update. When she doesn't know, she escalates instead of guessing.

Anything else with a public API, we build during onboarding. A founding partner's CRM goes to the top of the integration list.

What it costs

A sales/lettings assistant, fully loaded, runs £35k–£55k. Avery works 168 hours a week.

A sales/lettings assistant in the UK costs £700–£1,200 per month per seat — and that's before NI, ramp time, and the half of property leads that arrive between 6pm and 9am when they're off shift. Fully loaded with turnover, a producing assistant runs £35k–£55k per year and works 40–50 hours a week.

Avery works 168.

Early-pilot pricing is a fraction of one assistant's cost, month-to-month while we're still earning your trust. Specific numbers on the walkthrough — they depend on call volume, integrations, and how many negotiator diaries you're wiring in.

What's included regardless

  • ·Founder-led setup (3–7 days from kickoff to first live call)
  • ·Rightmove / Zoopla / OnTheMarket feed integration
  • ·CRM push (Reapit, Alto, Jupix, Dezrez, Street.co.uk, expertagent, AgentOS — or yours via API)
  • ·Negotiator diary integrations
  • ·Equality Act 2010 system prompt + transcript audit log
  • ·PECR / UK GDPR call-recording disclosure built in

Month-to-month, no annual contract. Founder-led pilot pricing while we're still earning your trust.

Is this real

We're early. No fake testimonials, no logo wall.

What we'll tell you straight

  • ·The sample you just heard is the actual product, running on a real-time voice stack — sub-second turn latency (~600ms), not ChatGPT-with-a-phone-number.
  • ·VoxalFlow is founder-led and early-stage by design. We're working hands-on with a small number of agencies right now while we tune the product.
  • ·Early-pilot pricing reflects that. So does the level of access — you'll have the founder's mobile number, not a support queue.
  • ·We'll tell you on the call what Avery's good at, what she's still learning, and where she escalates instead of guessing.

Technical transparency

  • ·Real-time voice infrastructure (~600ms turn latency).
  • ·Tool-use loop with seven explicit tools — listing lookup, diary check, viewing booking, lead qualification, CRM push, SMS follow-up, human escalation.
  • ·Rightmove / Zoopla-grounded answers, not memory.
  • ·Equality Act 2010 clause baked into the system prompt. Every transcript logged.

If you want a supplier with a logo wall, we're not it yet. If you want to be one of the agencies on that wall a year from now, this is the conversation.

Who's behind this

Built by one person, on purpose.

James Stallwood, founder of VoxalFlow

I'm James. I build VoxalFlow on my own, and Avery is hand-tuned for UK estate agencies — Rightmove and Zoopla feeds, negotiator rotation, the Equality Act, the Property Ombudsman code, the Consumer Protection Regulations. Generic phone bots don't know the difference between a vendor and a buyer.

When you book a walkthrough, you talk to me. When Avery goes live, you've got my number. More about VoxalFlow →

The questions agency owners actually ask

What agency owners actually ask.

Will it work with my CRM?
Standard integrations: Reapit, Alto by Houseful, Jupix, Dezrez, Street.co.uk, expertagent and AgentOS. Anything else with a public API — we build it during onboarding. A founding partner's CRM goes to the top of the list.
Does it actually know my instructions?
Yes. Avery pulls live from your Rightmove, Zoopla and OnTheMarket feeds — not a static list. When your instructions update, her answers update. When she doesn't know, she escalates instead of guessing.
What happens when a lead really wants to talk to a human?
She hands off. Either books a callback into the negotiator's diary or transfers live during business hours. No menus, no hold music.
What about vendor leads and valuation appointments?
All handled. Inbound vendor calls get a different qualification flow — valuation request, timeline, property type and condition, current mortgage and chain position, sole-agency vs multi-agency conversation — and route to your listing valuer with a one-page brief.
How long is setup?
3–7 days for a standard agency. Longer if your CRM is custom or your portal-feed access needs new credentials.
Can my negotiators listen to the calls?
Every call is transcribed and lives on the lead record in your CRM. Audio's available too. Negotiators see the full intake before they ever ring the lead back.
What if my patch isn't Bristol?
The sample you heard is a template. Your live site uses your patch, your team, your stock, your voice and persona choices — Pimlico or Manchester, Edinburgh or Norwich, the Cotswolds or the Wirral. Avery learns your area on the walkthrough.
Are you VC-backed?
No. Founder-funded and bootstrapped. That's why the price is what it is, and why you talk to the founder, not a sales team.

Twenty minutes. Your actual listings.

The 20 minutes.

On the call, we'll plug your Rightmove / Zoopla feed and one negotiator's diary into a sandbox, have Avery answer questions about your real instructions while you listen, walk through the Equality Act and UK GDPR posture, CRM hookup and pricing for your call volume, and tell you honestly whether this is a fit.

Book your walkthrough with James

No deck. No follow-up sequence. One call with the founder.