For UK roofers
A roof leak is an emergency to the homeowner — they ring the first three roofers on Google and go with whoever picks up. You can't answer from the scaffold, so the job goes elsewhere. VoxalFlow answers every call in seconds, qualifies it, and books the inspection — then keeps your diary full with ads and social built for roofers.
Start with the phone, add ads and social when you're ready. No deck, no lock-in — founder direct.
Why the jobs slip away
Roofing runs on urgency. A leak, a slipped tile, storm damage — the homeowner wants it looked at today, and they ring down the list until someone answers. One missed call can be a £150 repair or an £8,000 reroof walking to the next firm.
391%
higher conversion when you respond within 5 minutes instead of hours.
21×
more likely to qualify a lead replying in 5 minutes vs 30 — and on an emergency call the window is tighter still.
1st
roofer to answer usually wins the inspection — and the inspection wins the job. VoxalFlow makes sure that's you.
Speed-to-lead figures: Velocify / MIT / Harvard Business Review, widely cited across UK lead-gen.
What you get
Start with the AI receptionist so no leak call ever rings out. Add lead capture, social and ads when you want a steady stream of inspections booked. It all runs from one place.
01
Every call picked up in your business name, in a natural voice — mid-job, after-hours, weekends, in a storm. It takes the details (leak, slipped tiles, flat roof, full reroof, guttering), the postcode, whether it's an emergency, and books the inspection into your diary or flags the urgent ones straight to you. Never engaged, never a voicemail the caller won't leave.
02
Calls, texts, website forms and Facebook or Instagram messages all get an instant, qualified reply — before the homeowner has scrolled to the next roofer. Speed-to-lead is the single biggest lever in this trade, and this is it: you're always the first to respond, day or night.
03
Roofing is proof work — people want to see a job done properly by someone local and trusted. We post your completed roofs 3–4 times a week — before-and-after photos, drone shots, short install reels — on Facebook and Instagram, with your reviews and guarantees front and centre. Consistent posting keeps your name the one they remember when the ceiling stains.
04
Google Local Services and Search to catch people typing "emergency roofer near me" the moment the roof lets go, and Meta before-and-after ads for planned reroofs and storm-response campaigns. Local postcode targeting, a free-inspection offer to pull the enquiry — and the AI receptionist waiting to answer every click.
Paid ads, done right for roofers
Most roofers who "tried Facebook ads" boosted a post and got price-shoppers. Here's how we run it instead.
Google first, for intent
Local Services Ads (the "Google Guaranteed" badge at the top) and Search catch homeowners actively looking — "roof repair near me", "emergency roofer". This is the highest-intent traffic there is, and where most emergency jobs come from.
Meta for demand & storms
Facebook + Instagram create demand for planned reroofs with before-and-after creative, and let us run fast storm-response campaigns in the 72 hours after bad weather, when a whole area suddenly needs a roofer.
Trust does the selling
Roofing has a cowboy reputation, so proof converts: guarantees, insurance, memberships (NFRC, CompetentRoofer), real reviews and photos of finished work. We put those front and centre — it's what separates you from the door-knocker.
Local, not nationwide
Tight postcode targeting to the areas you actually cover, so you're not paying for clicks 40 miles away or leads you'd never travel to. Captions name the town — "roof repairs in [your area]" — because local specificity is what converts.
The offer that pulls
A free roof inspection or free no-obligation quote is the near-universal winner. It lowers the bar to enquire — and the AI receptionist books it the second it lands, so no lead sits waiting while a competitor calls back.
What to expect
UK roofing leads typically run £30–£80 each depending on channel and job type — but with reroofs at several thousand pounds, one booked job pays for a lot of leads. We measure cost per booked job, not clicks, and tune spend against it.
Cost-per-lead ranges cross-sourced from UK roofing lead-gen agencies. Your numbers depend on area, job mix and season — we'll estimate yours on the call.
How we work
1
We learn your business
Your services, your area, your prices, your hours, and what counts as an emergency worth dropping everything for. We tune the receptionist to sound like you and set the rules for booking, flagging urgent calls and passing work on.
2
Live on your number
The receptionist answers your existing number — no port-overs, no app for customers. If you're adding social and ads, we build the campaigns and creative, set up Google Local Services, and set them running.
3
We stay on it
We tune the receptionist on real calls, refresh the creative with finished jobs, and shift ad spend toward whatever's booking inspections. You get a straight read on cost per booked job — not a dashboard of vanity metrics.
Who's behind this
I'm James. I build VoxalFlow on my own, and the roofing setup is hand-tuned for the trade — plain talk, real roofing jobs, emergency calls flagged properly, no robot voice your customers will hang up on. When you book a call, you talk to me. When it goes live, you've got my number.
Straight answers
Twenty minutes. Your phone. Tuned to your patch.
We'll look at the calls and enquiries you're missing, show you the receptionist handling them, and map out the ads and social that'd keep your diary full.
No deck, no sales team. Founder direct.